Software allows companies to react to trends, firm says.

The article below explains that up-to-date information is the key to a successful thriving business.

http://www.canada.com/Software+allows+companies+react+trends+firm+says/3739072/story.html

Can businesses work at peak performance when business data is not up-to-date?  Some businesses today, if not all businesses, rely on up-to-the-minute elements of their numbers.  Whether the numbers are associated with inventory or sales amounts,  paper documentation is no longer a reliable source for estimating the financial status of a business.  As technology expands and creates new opportunities for business, there is also expansion of competition and resources available to the consumer.

As Robert Courteau the chief operating officer for SAP's Global Field Operations states "analyzing data is becoming key to survival for many businesses.   The demand for up-to-the-minute data analytics is due to changes in technology, because in the past, it was very difficult to track inventory on a large scale".  Data analytics is one of the fastest growing divisions of SAP.

The development of SAP enterprise management software allows companies to create a data centre, where information on sales, inventory, customer traffic and human resources information are all pooled together.   Through this collection of data, companies are able to evaluate the degree to which the marketing campaign is working and which areas are working best.  This "instant" information enables companies to react faster to consumer demand of their products.

Also, paying attention and tracking data, regarding the personal views of an organization, are key factors for peak performance of a business.  Everything and every company is rated on the social media network. So, whatever a company does as as a brand, will be measured through these networks.  If a company is not using this information as a tool, then the opportunity to understand the consumers' needs are overlooked, which can result in a negative outcome for that company’s ratings and sales.

I agree with this article.  I believe for a company to maintain peak performance, they must pay attention to what is in demand.  Their business is successful when they pay attention to what consumers want and need.  The software today is a helpful application tool to further a business, but it is what is done with the software that makes a difference.  An organization may implement this tool, but if they do no analyze the results, they will only gain partial benefit for their company to achieve its full potential.